I’m not the guy in the picture. I’m just another boring Creative Director.
I’m also a former Digital Creative Director, former Asociate Creative Director,
former Art Director, former Digital Designer and former Graphic Designer.
So yes, I have some stuff here, I guess.
When I was a kid, I spent hours with my sister in front
of the TV. We loved to play counting ads, especially during Christmas.
She counted fragrances ads and I counted toys, and whoever had more
before the TV show started again was the winner. So I guess
advertising caught up with me very early on.
I consider creative work something to enjoy, so I try to have fun with
what I do, at least I think you always have to work trying to have fun.
As a creative, my years of experience are divided between digital
agencies and traditional agencies, mainly in Madrid and Barcelona.
I love advertising, and pretty much anything related to creativity. But I
don’t like campaigns that make us feel guilty,
I don’t like opportunisms, nor those that work only for themselves. I’m
not a rockstar. I’m a teamworker.
I like watching TV, I like to spend hours on the computer searching for
beautiful design, I like to spend hours on the computer designing,
some good beer and almost any croquette. I’m a truly fan of Mortadelo
and Filemón, this guy and Atlético de Madrid.